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Our production

Providing quality is not just about having an excellent product.  It's about responsibility and expertise throughout the manufacturing process.

We are aware that our manufacturing and distribution affect the environment. One way to minimise our environmental footprint is through planned production. By meeting demand, we can produce the right number of products, thereby reducing overproduction and its environmental impact.

Today, 99.5% of our production takes place in Europe. This ensures that our production adheres to European laws regarding the use of chemicals, emissions, and working conditions. Closer production also means shorter transport distances to our warehouse in Stockholm.

We maintain high standards across the entire production chain, from manufacturing and materials to traceability and ethical practices.

Manufacturing in Europe with carefully selected suppliers, combed cotton and natural materials, handcrafted beds, and traceable, pure, and ethically produced down are some of the factors that create long-term, sustainable conditions for our quality products. All to be able to offer our customers experiences beyond the ordinary.


is a certification indicating that the product meets high human-ecological standards, meaning it is free from harmful substances and safe for both children and adults.
100% of our bed linen and terry cloth products are labelled with STANDARD 100 by OEKO-TEX®.

GOTS (Global Organic Textile Standard)
GOTS is an independent certification that ensures textiles meet ecological criteria and that social and environmental requirements are fulfilled throughout the supply chain.
100% of our white percale and white Satina products are GOTS certified.
100% of our cotton baby collection bed linens are GOTS certified.
100% of our Fontana towels and terry cloth bathrobes are GOTS certified.

IDFL (International Down and Feather Testing Laboratory)
IDFL is a testing and auditing institute for down and feather production, guaranteeing the down is not sourced from live plucking and that no force-feeding occurs in the breeding of the birds.
100% of our down pillows and duvets are IDFL certified.

Asthma Allergy Nordic is a certification that ensures the product is clean and allergy-friendly, containing only down that has been thoroughly washed.
97% of our down products are recommended by Asthma Allergy Nordic.